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Ideation.
Creation.
Implementation.

Sensation.
All my life I have viewed the world around me from a slightly skewed perspective. As long as I can remember I have marvelled over things that worked perfectly – toys, stories, gadgets, and experiences. Birds. Scratched my head at those same types of things that didn’t work. The defrost setting on every microwave oven I have ever owned. And have been most frustrated by the things that would be perfect if only someone involved had tried just a little harder (or, perhaps, not as hard). 8 out of every 10 movies made.
Todd Lancaster
Visual Design Artist

Art Direction Web design Front-end development
Prototyping
  Illustration Copywriting Graphic design
with a focus on User Experience

Brainstormed. Wireframed. Designed. Developed. Delivered.
Website Design Samples
Email Design Samples
Graphic Design Samples
Todd Lancaster
412.417.4330
todd@lancasterdesigns.com

• Extensive background in web design/development, and interface/graphic design.
• Liaise with design, development, and production teams to ensure optimal user experience.
• Solid knowledge of best practices in user trends and Web conventions/analytics to gauge success.
• Able to build strong working relationships with diverse range of coworkers and clientele.

TECHNICAL SKILLS
Software: Adobe Creative Suite (Photoshop, Dreamweaver, Illustrator, Flash, InDesign), Adobe Acrobat, QuarkXPress, Fireworks, Microsoft Office (Word, PowerPoint, Excel)
Languages: HTML, CSS, ASP, XML, Javascript
Systems: MacOS and Windows

EXPERIENCE
Thermo Fisher Scientific – Pittsburgh, PA
Senior Digital Designer, September 2012 - Present
Lead creative design and development of digital marketing materials including emails, landing pages, micro-sites, promotions and product pages. Work closely with management, content, marketing and technology teams to define the look and feel of complex applications—from lo-fi prototypes to clean, functional and fun usable experiences.

The Taunton Press - Newtown, Connecticut
Senior Designer, Digital Marketing, February 2007-September 2012
Design and development concentrating on web promotions, including but not limited to emails, newsletters, product pages, landing pages, B2B sites, and B2C sites. Develop thorough, realistic plans in support of organizational objectives. Analyze audiences and their information and functional needs. Define architecture and navigation that serves as a blueprint upon which all other aspects are built. Create wireframes, site maps, mockups, visual specification, working prototypes and other artifacts to describe the intended user experience.
 

Feeney Design Associates - Monroe, Connecticut
Web Designer/Developer, Graphic Designer, August 2003-February 2007
Designed and developed print and web communications and marketing concepts for consumer, corporate, institutional and healthcare organizations. Developed a wide range of design for our clients communications needs—ranging from annual reports and catalogs to website design for both internet, intranet and web applications.

California State University, Northridge - Los Angeles, California
Production Manager/Senior Designer, January 2002-June 2003
Supervised the production department of newspaper, The Daily Sundial, and its accompanying website, sundial. csun.edu. Assigned work and assessed workloads necessary to maintain even distribution of work. Reviewed estimates, budgets, and schedules for the team’s projects. Evaluated work of vendors and made recommendations to management as to vendor assignments and workloads.

Independent Contractor
Freelance Web Design/Graphic Designer/Illustration, 1990-Present
Design and develop both print and web products for wide range of clients, including DuPont, Barclays, CitiCorp, Seattle Civic Light Opera, Playhouse on the Square, Mountain Science Research. Create original illustrations in both traditional and digital format for various clients.

Daily Journal of Commerce - Seattle, Washington
Graphic Designer, August 1999 to August 2001
Under tight deadlines, responsible for design and layout for 30-page newspaper, published daily for 4,000 print subscribers and more than 15,000 readers. Provided editorial content, graphic design and supervised layout of special sections, features and advertisements. Designed and implemented web advertisements.

Scholastic Corp - New York, New York
Design Coordinator, October 1998 to March 1999
Managed design projects and facilitated traffic and communications between management team and art/editorial department for Scholastic’s corporate-sponsored in-school educational programs.

EDUCATION
University of Central Arkansas - Conway, AR
Bachelor of Arts, 1990
Visual Design/Illustration

FURTHER STUDY
Presenting Data and Information - Edward Tufte Seminar - New Haven, CT
Interaction Design Fundamentals - David Hogue - Lynda.com
Website Strategy and Planning - Jen Kramer - Lynda.com
Website Planning and Wireframing - Laurie Burruss - Lynda.com
HTML 5: Graphics and Animation - Joe Marini - Lynda.com


Click here to download my resume.

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